Mauro Minelli, professeur titulaire
 |
Université de Neuchâtel impatto AG |
Education
| 2005 | Ph.D in Marketing, University of Berne |
| 2000 | Lic. phil. hist. in Psychology, University of Berne |
| 1998 | Dipl. LSEB in Education, University of Berne |
Professional experience
| Since 2020 | Managing Partner, impatto AG, Berne |
| Since 2013 | Associate professor, University of Neuchâtel |
| 2004 – 2012 | Chargé d’enseignement, University of Neuchâtel |
|
2003 – 2020 |
Managing Partner, effex AG Berne |
| 1998 – 2000 | Consultant, Ascom Hasler AG, Berne |
| 1993 – 1994 | Visiting Scholar at the Department of Industrial and Organizational Psychology (Prof. Dr. R. D. Pritchard), Texas A&M University |
Research interests
- Performance Management (ProMES)
- Customer Experience Management
- Sales – Sales Force Control and Leadership in Sales
- Personal Selling - Adaptive Selling
Publications
- Minelli, M. (2015). Trouver en soi les ressources pour agir. Entre sentiments positifs et difficulté à passer de la parole aux actes. Psychoscope (1), pp. 21-23.
- Minelli, M. (2008). Verhaltensorientierte Verkaufsführung. ProMES: Eine wirkungsvolle Form des Sales Coachings. Wiesbaden: Gabler Edition Wissenschaft.
- Minelli, M., Walliser, F., Tschan, F., Herzog, W., & Semmer, N. K. (2002). ProMES in a Swiss school: Effects of priority information in feedback. In R. D. Pritchard, H. Holling, F. Lammers & B. D. Clark (Eds.), Improving organizational performance with the productivity measurement and enhancement system: An international collaboration (pp. 87-104). New York: Nova Science Publishers, Inc.
- Semmer, N. K., Tschan, F., Kathrin, K.-S., Minelli, M., Walliser, F., Dunckel, H., & Jerusel, S. (2002). The dark side of accurate feedback: Some side effects of a tailor-made system for measuring work performance. In ebd. (pp. 147-163).
